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Understanding Luxury Fashion From Emotions to Brand Building, Hardcover by

Understanding Luxury Fashion From Emotions to Brand Building, Hardcover by

Understanding Luxury Fashion From Emotions to Brand Building, Hardcover by

Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making th an insightful read for scholars of fashion business, luxury and branding.

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  • ISBN: 9783030256531
  • EAN: 9783030256531
  • Publication Year: 2019
  • Type: Textbook
  • Format: Hardcover
  • Language: English
  • Book Title: Understanding Luxury Fashion: from Emotions to Brand Building
  • Item Height: 210mm
  • Author: Teresa Sadaba, Isabel Cantista
  • Publisher: Springer Nature Switzerland Ag
  • Topic: Popular Philosophy, Advertising, Business
  • Item Width: 148mm
  • Item Weight: 529g
  • Number of Pages: 284 Pages


Understanding Luxury Fashion From Emotions to Brand Building, Hardcover by